A complete sensorial experience. Gastronomy, performance, costume, environment, scent, lighting, sound – all disciplines synchronized. An experimental project that invites its audience to consume art through every one of their senses. This is total immersion. This is The Waldorf Project.
The project is composed of a series of installments focused on blending aspects of creativity into one performance. Synergy is the key, their focus. A multi-talented team – a food designer, a choreographer, a production designer, a costume designer, a product designer, and a sound designer – works with director Sean Rogg, an artist pioneering “immersion art.”
Rogg not only asks for the dedication of his artistic collaborators but for the full participation of his audience. Willingly thrust into complex spaces and unknown situations, the audience navigates the performances, the chapters of The Waldorf Project, with every sense engaged – consuming and experiencing the concept firsthand.
Chapter 1/ Muskmelon invited guests to sit down at tables and dine with strangers, connecting with new people as they newly experience the synchronization of their senses. Chapter 2/ Color went beyond visual color. The audience entered monochromatic environments linking the color of food with the color of costume with the color of light, etc. One color experienced with every sense.
Now, Chapter 3 entitled ‘Futuro’ premieres in London on November 10th and continues through November 20th. Inspired by Matti Suuronen’s 1960s flying saucer-shaped house, ‘Futuro’ rediscovers 1960s visions of Utopia and an era prioritizing pleasure and unified perfection. ‘Futuro’ brings back the Utopian dream in our era of Dystopian thinking.
Guests dressed in black monochrome will experience all five pleasurable states – ranging from those enjoyable to those unsettling. What will you experience? An experience as new, as innovative, as alien to the creative world as the UFO-shaped house that inspired it.
Costumes, Lighting, Movement, Audience: Engineered textiles emitt lightscapes that are in synch with the performance space’s lighting, the audience’s movements, and the proximity of the participants. Proximity sensors allow the costumes to feel and react to the audience. Nothing is unrelated. Everything communicates together through light.
Non-Newtonian Gastronomy: For the first time, food and liquid designer for The Waldorf Project Max Castaldo presents food in the form of non-newtonian science. A non-newtonian fluid is one whose viscosity does not remain constant, such as blood or quicksand. Many others have tried to uncover this gastronomic mystery; none have succeeded until now. The Waldorf Project is an exclusive chance to taste the food of contradiction – the delectable mixture is both liquid and solid, hard and soft. Taste as comprehensive and unified as the project.
Tickets must be purchased in advance on the following website: https://tickets.waldorfproject.com/.